{"id":3190,"date":"2023-06-01T08:55:17","date_gmt":"2023-06-01T06:55:17","guid":{"rendered":"https:\/\/www.royalcomfort.cz\/?p=3190"},"modified":"2023-06-01T08:55:18","modified_gmt":"2023-06-01T06:55:18","slug":"royal-comfort-changes-its-logo-and-visual-communication-after-11-years","status":"publish","type":"post","link":"https:\/\/www.royalcomfort.cz\/en\/royal-comfort-po-11-letech-meni-sve-logo-a-vizualni-komunikaci","title":{"rendered":"Royal Comfort changes its logo and visual communication after 11 years"},"content":{"rendered":"<p>Let us share with you one of the most important events in Royal Comfort in recent years. It is the ongoing rebranding process in our company.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Lounge-2-1-1024x533.jpg\" alt=\"\" class=\"wp-image-3204\" srcset=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Lounge-2-1-1024x533.jpg 1024w, https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Lounge-2-1-300x156.jpg 300w, https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Lounge-2-1-768x400.jpg 768w, https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Lounge-2-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One of the main factors that led us to change the logo and visual style was the need to adapt to current trends and modern market requirements. Times are changing and so are customer tastes and preferences. While we are proud of our work to date, we recognise the importance of keeping up with the times and constantly evolving.<\/p>\n\n\n\n<p>One of Royal Comfort's core values is the comfort of our clients. We want our logo to reflect this core value - the feeling of warmth, cosiness and harmony of home. The new logo thus combines simplicity and elegance with the idea of comfort that our products and services offer to our customers.<\/p>\n\n\n\n<p>The change in Royal Comfort's logo and visual style is not just a cosmetic issue. It's a well thought-out strategy that will allow us to better express our values, reflect current market trends and reach a wider range of customers. We believe this change will move us closer to achieving our goal of becoming synonymous with comfort in the bedroom of your home.<\/p>\n\n\n\n<p>New logo:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"472\" height=\"235\" src=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Royal_Comfort_logo_primarni-podpis-2.png\" alt=\"\" class=\"wp-image-3201\" srcset=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Royal_Comfort_logo_primarni-podpis-2.png 472w, https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Royal_Comfort_logo_primarni-podpis-2-300x149.png 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure>\n\n\n\n<p>The new Royal Comfort logo symbolizes three key aspects that we want to differentiate ourselves from the competition: lightness, rhythm and a good night's sleep that provides health and strength. These attributes are symbolically captured through the silhouette of flying birds, the alternation of day and night and harmonious colours.<\/p>\n\n\n\n<p><strong>Flying birds<\/strong><\/p>\n\n\n\n<p>The flying birds in the logo represent lightness. The lightness with which you immerse yourself in the dreamland of our <a href=\"https:\/\/www.royalcomfort.cz\/en\/luxury-beds\/\"><strong>continental bed.<\/strong> \u00a0<\/a><\/p>\n\n\n\n<p><strong>Alternation of day and night<\/strong><\/p>\n\n\n\n<p>The alternation of day and night in the logo represents the rhythm that is an integral part of every life. Rhythm is key to maintaining a balance between work and personal life, as well as maintaining physical and mental health.<\/p>\n\n\n\n<p>This rhythm is also associated with the quality of sleep, which affects the overall well-being of the individual. Royal Comfort products are designed to promote a proper sleep cycle, which helps people achieve optimal levels of rest.<\/p>\n\n\n\n<p><strong>A good night's sleep<\/strong><\/p>\n\n\n\n<p>The last key element of the new logo is good sleep, which provides health and strength. We believe that quality sleep is a fundamental pillar for maintaining physical and mental health.<\/p>\n\n\n\n<p>We use the latest technology and materials to ensure the maximum comfort of our products. Our <strong><a href=\"https:\/\/www.royalcomfort.cz\/en\/luxury-beds\/\">beds and mattresses<\/a><\/strong> are designed to support the correct body position during sleep. <strong>We love it when you sleep well.<\/strong><\/p>\n\n\n\n<p>Original logo:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"338\" height=\"124\" src=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/logoStd.png\" alt=\"\" class=\"wp-image-3194\" srcset=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/logoStd.png 338w, https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/logoStd-300x110.png 300w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>","protected":false},"excerpt":{"rendered":"<p>Dovolte n\u00e1m, abychom se s v\u00e1mi pod\u011blili o jednu z nejd\u016fle\u017eit\u011bj\u0161\u00edch ud\u00e1lost\u00ed v\u00a0Royal Comfort v \u00a0posledn\u00edch letech. Jedn\u00e1 se o prob\u00edhaj\u00edc\u00ed proces rebrandingu v na\u0161\u00ed spole\u010dnosti. Jedn\u00edm z hlavn\u00edch faktor\u016f, kter\u00e9 n\u00e1s vedly ke zm\u011bn\u011b loga a vizu\u00e1ln\u00edho stylu, byla pot\u0159eba p\u0159izp\u016fsobit se sou\u010dasn\u00fdm trend\u016fm a modern\u00edm po\u017eadavk\u016fm trhu. Doba se m\u011bn\u00ed a s n\u00ed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Royal Comfort po 11 letech m\u011bn\u00ed sv\u00e9 logo a vizu\u00e1ln\u00ed komunikaci | Royalcomfort.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.royalcomfort.cz\/en\/royal-comfort-changes-its-logo-and-visual-communication-after-11-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Royal Comfort po 11 letech m\u011bn\u00ed sv\u00e9 logo a vizu\u00e1ln\u00ed komunikaci | Royalcomfort.cz\" \/>\n<meta property=\"og:description\" content=\"Dovolte n\u00e1m, abychom se s v\u00e1mi pod\u011blili o jednu z nejd\u016fle\u017eit\u011bj\u0161\u00edch ud\u00e1lost\u00ed v\u00a0Royal Comfort v \u00a0posledn\u00edch letech. Jedn\u00e1 se o prob\u00edhaj\u00edc\u00ed proces rebrandingu v na\u0161\u00ed spole\u010dnosti. Jedn\u00edm z hlavn\u00edch faktor\u016f, kter\u00e9 n\u00e1s vedly ke zm\u011bn\u011b loga a vizu\u00e1ln\u00edho stylu, byla pot\u0159eba p\u0159izp\u016fsobit se sou\u010dasn\u00fdm trend\u016fm a modern\u00edm po\u017eadavk\u016fm trhu. 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