{"id":3190,"date":"2023-06-01T08:55:17","date_gmt":"2023-06-01T06:55:17","guid":{"rendered":"https:\/\/www.royalcomfort.cz\/?p=3190"},"modified":"2023-06-01T08:55:18","modified_gmt":"2023-06-01T06:55:18","slug":"spolocnost-royal-comfort-meni-po-11-rokoch-svoje-logo-a-vizualnu-komunikaciu","status":"publish","type":"post","link":"https:\/\/www.royalcomfort.cz\/sk\/royal-comfort-po-11-letech-meni-sve-logo-a-vizualni-komunikaci","title":{"rendered":"Spolo\u010dnos\u0165 Royal Comfort po 11 rokoch men\u00ed logo a vizu\u00e1lnu komunik\u00e1ciu"},"content":{"rendered":"<p>Dovolte n\u00e1m, abychom se s v\u00e1mi pod\u011blili o jednu z nejd\u016fle\u017eit\u011bj\u0161\u00edch ud\u00e1lost\u00ed v\u00a0Royal Comfort v \u00a0posledn\u00edch letech. Jedn\u00e1 se o prob\u00edhaj\u00edc\u00ed proces rebrandingu v na\u0161\u00ed spole\u010dnosti.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Lounge-2-1-1024x533.jpg\" alt=\"\" class=\"wp-image-3204\" srcset=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Lounge-2-1-1024x533.jpg 1024w, https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Lounge-2-1-300x156.jpg 300w, https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Lounge-2-1-768x400.jpg 768w, https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Lounge-2-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Jedn\u00edm z hlavn\u00edch faktor\u016f, kter\u00e9 n\u00e1s vedly ke zm\u011bn\u011b loga a vizu\u00e1ln\u00edho stylu, byla pot\u0159eba p\u0159izp\u016fsobit se sou\u010dasn\u00fdm trend\u016fm a modern\u00edm po\u017eadavk\u016fm trhu. Doba se m\u011bn\u00ed a s n\u00ed i vkus a preference z\u00e1kazn\u00edk\u016f. P\u0159esto\u017ee jsme hrd\u00ed na na\u0161i dosavadn\u00ed pr\u00e1ci, uv\u011bdomujeme si, \u017ee je d\u016fle\u017eit\u00e9 dr\u017eet krok s dobou a neust\u00e1le se vyv\u00edjet.<\/p>\n\n\n\n<p>Jednou z hlavn\u00edch hodnot Royal Comfort je pohodl\u00ed na\u0161ich klient\u016f. Chceme, aby na\u0161e logo reflektovalo tuto kl\u00ed\u010dovou hodnotu \u2013 pocit tepla, \u00fatulnosti a harmonie domova. Nov\u00e9 logo tak spojuje jednoduchost a eleganci s p\u0159edstavou pohodl\u00ed, kter\u00e9 na\u0161e produkty a slu\u017eby z\u00e1kazn\u00edk\u016fm nab\u00edzej\u00ed.<\/p>\n\n\n\n<p>Zm\u011bna loga a vizu\u00e1ln\u00edho stylu spole\u010dnosti Royal Comfort nen\u00ed pouze kosmetickou z\u00e1le\u017eitost\u00ed. Je to promy\u0161len\u00e1 strategie, kter\u00e1 n\u00e1m umo\u017en\u00ed l\u00e9pe vyj\u00e1d\u0159it na\u0161e hodnoty, odr\u00e1\u017eet sou\u010dasn\u00e9 trendy trhu a oslovit \u0161ir\u0161\u00ed spektrum z\u00e1kazn\u00edk\u016f. V\u011b\u0159\u00edme, \u017ee tato zm\u011bna n\u00e1s posune bl\u00ed\u017ee k dosa\u017een\u00ed na\u0161eho c\u00edle \u2013 st\u00e1t se synonymem pro pohodl\u00ed v\u00a0lo\u017enici va\u0161eho domova.<\/p>\n\n\n\n<p>Nov\u00e9 logo:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"472\" height=\"235\" src=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Royal_Comfort_logo_primarni-podpis-2.png\" alt=\"\" class=\"wp-image-3201\" srcset=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Royal_Comfort_logo_primarni-podpis-2.png 472w, https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/Royal_Comfort_logo_primarni-podpis-2-300x149.png 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure>\n\n\n\n<p>Nov\u00e9 logo Royal Comfort symbolizuje t\u0159i kl\u00ed\u010dov\u00e9 aspekty, kter\u00fdmi se chceme odli\u0161it od konkurence: lehkost, rytmus a dobr\u00fd sp\u00e1nek poskytuj\u00edc\u00ed zdrav\u00ed a s\u00edlu. Tyto atributy jsou symbolicky zachyceny pomoc\u00ed siluety let\u00edc\u00edch pt\u00e1k\u016f, st\u0159\u00edd\u00e1n\u00ed dne a noci a harmonick\u00fdch barev.<\/p>\n\n\n\n<p><strong>Let\u00edc\u00ed pt\u00e1ci<\/strong><\/p>\n\n\n\n<p>Let\u00edc\u00ed pt\u00e1ci v logu p\u0159edstavuj\u00ed lehkost. Lehkost, se kterou se pono\u0159\u00edte do \u0159\u00ed\u0161e sn\u011bn\u00ed na na\u0161\u00ed <a href=\"https:\/\/www.royalcomfort.cz\/sk\/luxusne-postele\/\"><strong>kontinent\u00e1ln\u00ed posteli.<\/strong> \u00a0<\/a><\/p>\n\n\n\n<p><strong>St\u0159\u00edd\u00e1n\u00ed dne a noci<\/strong><\/p>\n\n\n\n<p>St\u0159\u00edd\u00e1n\u00ed dne a noci v logu reprezentuje rytmus, kter\u00fd je ned\u00edlnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho \u017eivota. Rytmus je kl\u00ed\u010dov\u00fd pro udr\u017een\u00ed rovnov\u00e1hy mezi pracovn\u00edm a osobn\u00edm \u017eivotem, stejn\u011b jako pro zachov\u00e1n\u00ed fyzick\u00e9ho a du\u0161evn\u00edho zdrav\u00ed.<\/p>\n\n\n\n<p>Tento rytmus je tak\u00e9 spojen s kvalitou sp\u00e1nku, kter\u00fd m\u00e1 vliv na celkovou pohodu jedince. Produkty Royal Comfort jsou navr\u017eeny tak, aby podporovaly spr\u00e1vn\u00fd sp\u00e1nkov\u00fd cyklus, co\u017e pom\u00e1h\u00e1 lidem dos\u00e1hnout optim\u00e1ln\u00ed \u00farovn\u011b odpo\u010dinku.<\/p>\n\n\n\n<p><strong>Dobr\u00fd sp\u00e1nek<\/strong><\/p>\n\n\n\n<p>Posledn\u00edm kl\u00ed\u010dov\u00fdm prvkem nov\u00e9ho loga je dobr\u00fd sp\u00e1nek, kter\u00fd poskytuje zdrav\u00ed a s\u00edlu. V\u011b\u0159\u00edme, \u017ee kvalitn\u00ed sp\u00e1nek je z\u00e1kladn\u00edm pil\u00ed\u0159em pro udr\u017een\u00ed fyzick\u00e9ho a du\u0161evn\u00edho zdrav\u00ed.<\/p>\n\n\n\n<p>Vyu\u017e\u00edv\u00e1me nejmodern\u011bj\u0161\u00ed technologie a materi\u00e1ly, abychom zajistili maxim\u00e1ln\u00ed pohodl\u00ed na\u0161ich produkt\u016f. Na\u0161e <strong><a href=\"https:\/\/www.royalcomfort.cz\/sk\/luxusne-postele\/\">postele a matrace<\/a><\/strong> jsou navr\u017eeny tak, aby podporovaly spr\u00e1vnou polohu t\u011bla b\u011bhem sp\u00e1nku. <strong>Sme radi, ke\u010f sa dobre vysp\u00edte.<\/strong><\/p>\n\n\n\n<p>P\u016fvodn\u00ed logo:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"338\" height=\"124\" src=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/logoStd.png\" alt=\"\" class=\"wp-image-3194\" srcset=\"https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/logoStd.png 338w, https:\/\/www.royalcomfort.cz\/wp-content\/uploads\/2023\/06\/logoStd-300x110.png 300w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>","protected":false},"excerpt":{"rendered":"<p>Dovolte n\u00e1m, abychom se s v\u00e1mi pod\u011blili o jednu z nejd\u016fle\u017eit\u011bj\u0161\u00edch ud\u00e1lost\u00ed v\u00a0Royal Comfort v \u00a0posledn\u00edch letech. Jedn\u00e1 se o prob\u00edhaj\u00edc\u00ed proces rebrandingu v na\u0161\u00ed spole\u010dnosti. Jedn\u00edm z hlavn\u00edch faktor\u016f, kter\u00e9 n\u00e1s vedly ke zm\u011bn\u011b loga a vizu\u00e1ln\u00edho stylu, byla pot\u0159eba p\u0159izp\u016fsobit se sou\u010dasn\u00fdm trend\u016fm a modern\u00edm po\u017eadavk\u016fm trhu. Doba se m\u011bn\u00ed a s n\u00ed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Royal Comfort po 11 letech m\u011bn\u00ed sv\u00e9 logo a vizu\u00e1ln\u00ed komunikaci | Royalcomfort.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.royalcomfort.cz\/sk\/spolocnost-royal-comfort-meni-po-11-rokoch-svoje-logo-a-vizualnu-komunikaciu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Royal Comfort po 11 letech m\u011bn\u00ed sv\u00e9 logo a vizu\u00e1ln\u00ed komunikaci | Royalcomfort.cz\" \/>\n<meta property=\"og:description\" content=\"Dovolte n\u00e1m, abychom se s v\u00e1mi pod\u011blili o jednu z nejd\u016fle\u017eit\u011bj\u0161\u00edch ud\u00e1lost\u00ed v\u00a0Royal Comfort v \u00a0posledn\u00edch letech. Jedn\u00e1 se o prob\u00edhaj\u00edc\u00ed proces rebrandingu v na\u0161\u00ed spole\u010dnosti. Jedn\u00edm z hlavn\u00edch faktor\u016f, kter\u00e9 n\u00e1s vedly ke zm\u011bn\u011b loga a vizu\u00e1ln\u00edho stylu, byla pot\u0159eba p\u0159izp\u016fsobit se sou\u010dasn\u00fdm trend\u016fm a modern\u00edm po\u017eadavk\u016fm trhu. 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Royalcomfort.cz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.royalcomfort.cz\/sk\/spolocnost-royal-comfort-meni-po-11-rokoch-svoje-logo-a-vizualnu-komunikaciu\/","og_locale":"sk_SK","og_type":"article","og_title":"Royal Comfort po 11 letech m\u011bn\u00ed sv\u00e9 logo a vizu\u00e1ln\u00ed komunikaci | Royalcomfort.cz","og_description":"Dovolte n\u00e1m, abychom se s v\u00e1mi pod\u011blili o jednu z nejd\u016fle\u017eit\u011bj\u0161\u00edch ud\u00e1lost\u00ed v\u00a0Royal Comfort v \u00a0posledn\u00edch letech. Jedn\u00e1 se o prob\u00edhaj\u00edc\u00ed proces rebrandingu v na\u0161\u00ed spole\u010dnosti. Jedn\u00edm z hlavn\u00edch faktor\u016f, kter\u00e9 n\u00e1s vedly ke zm\u011bn\u011b loga a vizu\u00e1ln\u00edho stylu, byla pot\u0159eba p\u0159izp\u016fsobit se sou\u010dasn\u00fdm trend\u016fm a modern\u00edm po\u017eadavk\u016fm trhu. 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